PRESS | PERO QUE FLOW

LATIN | HOUSE | CULTURE

Est. 2023

PRESS KIT 2026

ABOUT
PERO QUE FLOW RECORDS

“Musica con sabor latino” is the motto behind Pero Que Flow, an independently owned record label based in Tucson, Arizona.

Founded and led by Notraiyo (also known as Ray Is That You?) in 2023, Pero Que Flow was created to provide a creative platform for emerging artists to express their musical identity through their Latin heritage while reaching audiences on a global scale.

"When I first started producing, i remember how hard it was to get any Dj or Label to take my tracks. I want everyone to feel like they have a chance and build their conference to get them where they want to be... Which is why i created Pero Que Flow Records."

With a sound rooted in Latin driven rhythms and evolving within the Tech House scene, the label delivers high energy records designed for the dancefloor. Pero Que Flow continues to build momentum through quality releases, strong branding, and a clear artistic vision that bridges culture and club performance.

Focused on growth, strategic partnerships, and curated live experiences, Pero Que Flow is positioned as a dynamic and reliable brand within today’s electronic music landscape.

"MUSICA CON SABOR LATINO"

CLIMBING THE CHARTS

MUSICA CON SABOR LATINO VOL. 1

With the release of our very first VA album on Cinco de Mayo 2026, Musica Con Sabor Latino Vol. 1 climbed to the top of the charts in less than a week.

Featuring global Latino artists including J.V.O, Notraiyo, BANG DEE, and Matty Scarz, the project proudly highlights Latin heritage through every track, making this one of the most important album series yet to come from Pero Que Flow Records.

In under a week, Musica Con Sabor Latino reached the #1 spot in Beatport’s new Top 10 “Latin Electronic” genre chart while also climbing to #2 on the Beatport “El Boom” Top10 chart.

These major milestones mark another huge step forward for Pero Que Flow Records as we continue showcasing Latino music and culture to audiences around the world.

Musica Con Sabor Latino!

LATIN | HOUSE | CULTURE

LABEL SUPPORTS

Supported by Artists Worldwide

Our releases have received support from internationally recognized DJs, with performances spanning major clubs and festival stages across the globe.

& many more

ALL OF OUR RELEASED MUSIC

Building the Sound of the Latin Underground

We are dedicated to growing the Latin electronic music scene in Arizona by curating unforgettable events across a variety of venues and creating spaces where music, culture, and community come together. Our vision continues to grow beyond Arizona as we look toward expanding into new cities across the United States while continuing to push the Latin, Tech House, and Minimal sound forward.

Our resident DJs each bring their own unique groove and energy, creating nights that flow through different styles and vibes while staying connected to the underground spirit that defines us. Every event is built to feel authentic, immersive, and memorable from start to finish.

As a record label, we are passionate about giving local artists a larger platform and helping their music reach new audiences. We take pride in supporting emerging talent and building opportunities for artists to grow beyond their local scene. Through our releases and consistent presence on the Beatport charts, we continue working to put Arizona’s Latin electronic movement on a wider stage while staying true to the culture and sound that inspired us from the beginning.