“Musica con sabor latino” is the motto behind Pero Que Flow, an independently owned record label based in Tucson, Arizona.

 

Founded and led by Notraiyo (also known as Ray Is That You?) in 2023, Pero Que Flow was created to provide a creative platform for emerging artists to express their musical identity through their Latin heritage while reaching audiences on a global scale.

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"When I first started producing, i remember how hard it was to get any Dj or Label to take my tracks. I want everyone to feel like they have a chance and build their conference to get them where they want to be... Which is why i created Pero Que Flow Records." 

 

With a sound rooted in Latin driven rhythms and evolving within the Tech House scene, the label delivers high energy records designed for the dancefloor. Pero Que Flow continues to build momentum through quality releases, strong branding, and a clear artistic vision that bridges culture and club performance.

 

Focused on growth, strategic partnerships, and curated live experiences, Pero Que Flow is positioned as a dynamic and reliable brand within today’s electronic music landscape.